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Primula veris is a variable evergreen or semi-evergreen perennial plant growing to 25 cm (10 in) tall and broad, with a rosette of leaves 5–15 cm long and 2–6 cm broad. The deep yellow flowers are produced in spring, in clusters of 10-30 blooms together on a single stem. Each flower is 9–15 mm broad. Red and orange flowered plants occur rarely but can be locally widespread in areas where coloured primula hybrids bloom at the same time as the native cowslip enabling cross-pollination.
Sow all year round, with best results in March to early May, or from August to September